ESL Pals Case Study

Making premium learning resources easy to discover and manage

ESL Pals needed a subscription platform for English language teachers and learners. The product had to make free material easy to discover, protect premium resources and give administrators the tools to manage users, content and payments without adding operational complexity.

Keylumi developed a three-tier web application that separates public discovery, member access and administration while keeping the experience consistent across the platform.

The product we delivered

Public learning experience

The public site introduces the lesson library, showcases free material and guides new users through registration. Performance and clarity were prioritised so visitors could understand the value of the platform before subscribing.

Secure member dashboard

Registered users can manage their profiles, subscriptions and payments, then access lesson plans and downloadable PDF resources through protected links. Authentication rules ensure premium material is available only to eligible members.

Administration platform

The administration dashboard brings together account management, content controls and user activity reporting. This gives the ESL Pals team a practical view of the platform without requiring direct database access.

Technology and delivery

Vue.js provided a maintainable component structure for the public site and application interfaces. A managed MySQL database on DigitalOcean stores customer, payment and activity information. Stripe and PayPal support payments, while Cloudflare provides networking and delivery support.

The platform was delivered through iterative development and tested across functionality, performance and security. It remains supported through ongoing maintenance and improvement.

The outcome

ESL Pals moved from a content concept to a complete subscription product with a clear path from discovery to paid access. The platform gives learners a reliable experience and gives the internal team the controls needed to operate and expand the resource library.