Crate|ov Clothes Case Study

Building the system behind try-before-you-buy fashion

Crate|ov Clothes introduced a distinctive ecommerce model to South Africa. Customers receive a curated crate of clothing based on their style, size and delivery preferences, then decide what to keep. Making that experience work required far more than a traditional online store.

Keylumi built an automated platform connecting customer onboarding, stylist workflows, recurring crates, payments, inventory, communication and fulfilment.

The product we delivered

Customer portal

Customers can register, build a style profile, choose a crate schedule and track their orders. Payment through Peach Payments and automated communication support the journey from registration to delivery and feedback.

Stylist workspace

Stylists receive the information needed to curate each crate and manage the customers assigned to them. The workspace supports crate preparation, customer feedback, courier coordination and account status controls.

Administration platform

The administration portal manages payments, invoices, inventory and recurring operations. Automated crate generation, stock logic, notifications and third-party integrations reduce the number of manual steps needed to run the service.

Automation as the product foundation

AngularJS provided the application structure, with SQL managing the relationships between customers, preferences, crates, products and transactions. The platform runs on AWS with Cloudflare networking and integrations for payments, courier workflows, email and SMS communication.

The outcome

Crate|ov Clothes gained an operating platform tailored to its business model. The system connects three distinct user groups and automates the recurring flow from customer preference to curated delivery, giving the company a foundation for scaling the service.