Democracy Development Program Case Study

A communications platform designed around DDP’s audience

The Democracy Development Program needed a better way to manage public information, subscriber communication and campaign reporting. Generic tools could handle individual tasks, but they did not provide one connected workflow for onboarding, email, SMS, resources and engagement data.

Keylumi created a custom communications portal that brings those functions together in a focused web application.

The product we delivered

Public onboarding

The public-facing experience lets visitors access information from DDP and subscribe to relevant notifications or events. This gives the organisation a structured route for growing and organising its audience.

Campaign administration

The administration portal supports audience management, email and SMS creation, personalisation, segmentation, automation and A/B testing. Secure SMTP and messaging APIs schedule delivery and return engagement information to the platform.

Resource publishing

A connected publishing area gives the DDP team control over resources, articles and past event content. This keeps public information and campaign activity within the same operational environment.

Built for visibility and reliability

AngularJS provided the single-page application structure, while SQL supports the relationships between subscribers, content and communications data. The platform was deployed on load-balanced DigitalOcean infrastructure and tested across browsers, devices and delivery reporting workflows.

Training, documentation and ongoing support were included so the DDP team could manage daily operations confidently while Keylumi maintained the underlying platform.

The outcome

DDP gained one place to manage its digital communications and understand engagement as it happens. The platform reduces fragmented workflows and provides a clearer operational picture across subscribers, campaigns and published resources.